Mikayla Hunt

Skilled Creative and Production Manager adept at overseeing manufacturing, design and marketing strategy to accomplish challenging objectives. Excellent communicator, problem solver and detail-oriented manager proficient in business operations and customer needs.

Curriculum Vitae

Creative & Production Manager
AJ Design Services
Feb 2019-Jan 2023, Amelia, OH

  • Managed the design, production, and marketing of annual $20M in soft-line apparel across multiple eCommerce marketplaces including Amazon (US, CA & EU), Walmart, and Shopify

  • Managed and maintained digital merchandising listings for a catalog of 5,000 skus on 3 digital marketplaces

  • Created, implemented, and optimized product images, descriptions, keywords, videos, emails, and other collateral for company wide catalog of 500+ products across 8 different brands

  • Directed content creation and managed day-to-day functionality for digital storefronts, rich and below-the-fold media, and all eCommerce creative needs

  • Worked with cross-functional partners to manage an annual $1M advertising budget by analyzing weekly performance metrics and using data to inform future merchandising and promotional strategies

  • Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance digital listings and marketing campaigns

  • Considered business demands and customer preferences when developing and optimizing landing pages, navigation, and marketing plans

  • Drove yearly production schedule by leading internal team of digital designers, extended third-party agencies, and overseas manufacturers

  • Prepare detailed campaign reports and digital marketing strategies, communicating key findings to business owners

  • Lead web development through troubleshooting technical issues and optimized websites for search engine optimization, performance, and accessibility

  • Spearheaded strategic brand plans for multiple product lines to increase market share, brand awareness, and educate target audiences on product features, benefits and values

  • Conducted market research and analyzed competitors to identify opportunities and maintain competitive edge

  • Track competitors and suggest enhancements to both challenge and refine company’s product offerings. Review findings and new opportunities to drive business strategy at seasonal planning sessions

  • Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements

  • Employed web analytics to evaluate conversion rates and identify opportunities and key performance trends

  • Measured and reported performance of all digital marketing campaigns and assessed against ROI and KPIs

  • Lead quarterly recruiting, hiring, and coaching co-op personnel

Professional Experience

Marketing & Communications Manager
Susan G. Komen
Oregon & SW Washington
Apr 2017-Jan 2019, Portland, OR

  • End-to-end execution of marketing strategy for 7+ community events per year

  • Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal community base

  • Managed the design and production for all printed and digital media of events

  • Cultivated strong corporate image and identity with clear branding

  • Authored fresh and engaging press releases and prepared complete press kits

  • Generated and negotiated local sponsorships with related and partnering entities to enhance marketing objectives

  • Developed and promoted corporate brand, images and identity to media and public

  • Increased brand awareness through creation of innovative print and digital production for local publications

  • Maintained positive media and community relations to build strong partnerships

  • Liaised with development and mission teams to develop social media promotion, email-based campaigns and other marketing programs

  • Developed network relationships with industry professionals to enhance community awareness and promote services

Skills

eCommerce | Amazon | Shopify | Strategic Planning | Strong Market Sense | Corporate Identity Branding | Product Information Management (Salsify) | Product Development | Adobe Creative Suite | Advertising | Tableau | Category Growth | Market Analysis | Public & Media Relations | Advanced Microsoft

Education

Master of Arts, Critical Theory & Creative Research

Pacific Northwest College of Art
Aug 2015-Aug 2016, Portland, OR

Bachelor of Arts, Art History

Ball State University
Aug 2011-May 2015, Muncie, IN